Monsanto Company
Thursday, 17th December 1998
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Letter To ABC News
Dear Mr. Westin and Mr. Iger:
On December 15, 1998, ABC World News Tonight aired a story introduced with the
tag line "Milk Causes Cancer." This story contained numerous inaccuracies and
false claims that were plainly refuted in materials provided to ABC News by
Monsanto prior to the airing of this report. This information included reference
materials from the American Cancer Society, The Food & Agriculture Organization
of the U.N., The National Institute of Health, as well as other data that
clearly demonstrated that milk from dairy cows using Monsantos product Posilac®
bovine somatotropin (BST) is exactly the same as milk from all other dairy cows,
and that this milk does not cause cancer or any other health risks whatsoever
(these materials are attached). Quite simply, the issues portrayed in ABCs
report were misleading, and, prior to airing the story, ABC producers and
reporters had information in their possession that demonstrated claims made in
this report were false.
In addition, Monsanto agreed to an ABC News request to be interviewed on this
subject, and then the interview offer was rescinded. The story was repeated on
ABCs web site, again without any of the rebutting evidence. In all the
conversations between Monsanto and ABC News representatives, never were we asked
any questions regarding the safety or health issues raised in your report about
our product.
In light of the manner in which this story was handled, Monsanto is requesting an
on air correction by Mr. Jennings and written correction on ABCs web site
including assessments from credible scientific organizations rebutting claims
made on ABCs broadcast. Also, given the conduct of the reporters and producers
involved, we request that ABC review these actions to determine if they meet the
high journalistic standards of ABC News.
The chronology of events follows:
- ABC World News Tonight producer Susan Schwartz left a telephone message for
Monsantos Gary Barton on Monday afternoon, December 14th . That call was
returned to Ms. Schwartzs voice mail within an hour. Later that afternoon, Mr.
Barton called a second time, again getting Ms. Schwartzs voice mail. Finally,
after 4:00 p.m., Mr. Barton called a third time and reached Ms. Schwartz. She
was on another line and said she would return the call. She did not call back
that evening.
- Tuesday, December 15th at 9:00 a.m. The Environmental Working Group, an
environmental public interest group, hosted a news conference with former Tampa,
Fla., FOX-TV reporters Jane Akre and Steve Wilson (who have a current law suit
against FOX-TV alleging they were fired relating to a story they proposed on
Posilac®), long-time BST opponents John Stauber (PR Watch), Michael Hanson
(Consumers Union) and Andrew Kimbrell (Center for Technology Assessment).
- ABC Washington, D.C., affiliate Channel 7 sent a camera person to tape the
event. No producer or reporter accompanied the camera person. Monsanto
representatives provided the camera person with a contact sheet with both
Washington and St. Louis contact information for Monsantos response. Note: this
press conference was also attended by reporters with Agence France Press, USA
Today, InterPress, Pacifica News Service, Bloomberg and the Canadian Broadcasting
Company. Monsanto provided interviews and the same information to those outlets.
None of those outlets have reported this story with the same false claims that
ABC reported in their broadcast.
- At 12:30 p.m. (EST) local ABC Washington, D.C., affiliate producer Candace Mays
contacted Monsantos Jay Byrne in Washington. Ms. Mays conducted a 30-minute
telephone interview with Mr. Byrne and was provided with the background
materials. Ms. Mays indicated that our information was valuable and compelling.
Ms. Mays also asked if we were aware that ABC World News Tonight was planning on
doing a "much larger" piece on this topic to ensure that we had also provided
them with the same information.
- Also at 12:30 p.m. (EST) Ms. Schwartz returned Mr. Bartons call. She
apologized for returning the call so late, indicating she had a medical
appointment. Ms. Schwartz requested a Monsanto representative to be interviewed.
Mr. Barton responded that he would need a little time to find an appropriate
person and asked to call Ms. Schwartz back. During that call Mr. Barton
provided some general background information and outlined the facts rebutting the
safety and health allegations relating to our product. This information was
unsolicited by Ms. Schwartz.
- Mr. Barton contacted Ms. Schwartzs voice mail 40 minutes later (at 1:10 p.m.)
to confirm Monsantos availability to be interviewed and to provide the location
for the local camera crew. Monsanto arranged to have Dr. Robert Collier,
director of research for Monsantos dairy business, available for this interview.
- About 1:30 p.m. (EST) Ms. Schwartz returned that call. At this time Ms.
Schwartz rescinded the interview offer claiming that she did not have a crew
available. Mr. Barton then offered to bring Dr. Collier into the local ABC
affiliate. This offer was also declined by Ms. Schwartz who then claimed that
there was not enough time. Mr. Barton also offered to provide dairy producers
from Illinois and Wisconsin for on-camera interviews. This offer was also
declined. Mr. Barton then expressed his most extreme concern regarding, the
fairness and objectivity of a report that would not present Monsantos position
in equal light to the allegations made. Mr. Barton also asked if there were any
specific issues that ABC had, or that were to be addressed, to which Monsanto
could provide rebuttal materials. She indicated that the only issue in which she
was interested was which countries had approved the use of BST. Mr. Barton asked
Ms. Schwartz for a fax number to which he could send her that information, in
addition to materials rebutting the claims presented, which information he
immediately transmitted.
- A few minutes following his conversation with Ms Schwartz, Mr. Barton was
contacted by ABCs John McKenzie. Mr. McKenzie provided a separate fax number
and said that he did not need a lot of background information. He said he was
interested in information pertaining to which countries had approved Posilac®.
Mr. McKenzie indicated that Mr. Barton could send the additional background
materials, but that his priority was to receive the country approval information
first. These materials were immediately transmitted at about 1:40 p.m. (EST).
Again, at no point did ABCs representatives ask any questions of Monsanto
relating to the allegations that our product raises safety or health concerns.
They did not ask any specific questions relating to the reported 90-day rat
study, or to any other element that was reported in the World News Tonight
broadcast. In the future we hope that ABC World News Tonight would meet a higher
standard of journalistic practice in dealing with such important issues as food
safety.
We have noted in the attached transcript several of the errors and misstatements of
fact in ABCs broadcast. We request your immediate response to our request as
several other news outlets, including Reuters and The Village Voice, are
repeating ABCs report based on the transcript and materials on your web site.
Sincerely,
Cheryl Morley President,
Monsanto Dairy Business
Copyright 1999 Monsanto Company All Rights Reserved
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