The new advertisement of U.S. Council for Biotechnology Information (CBI) features a soybean plant alongside a headline that reads, "Would it surprise you to know that growing soybeans can help the environment?"

The ad explains how biotech soybeans make it easier to control weeds and plow less, which means less soil erosion, and also describes how researchers spent many years testing biotech crops to ensure that they are safe for people and the environment.